Scintometric Analysis of Indian Journal of Marketing During 2005-2014
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Date
2015-03-12
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INFLIBNET Centre
Abstract
Indian Journal of Marketing is one of the premier and reputed peer reviewed monthly journal of Marketing.
The journal was first published in the year 1968 and it has completed 46 years of its publication. This paper
presents scintometric analyses of Indian Journal of Marketing during 2005-2014.The analysis covers various
parameters like growth pattern, authorship patterns, citation-wise distribution of research papers, etc.
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Keywords
Scintometric Analysis, Content Analysis