Television as a Medium of Information for Rural Development in Bangladesh: A Case Study of Dinajpur District
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Date
2016-11
Journal Title
Journal ISSN
Volume Title
Publisher
INFLIBNET Centre, Gandhinagar
Abstract
The scarcity of information on communication channels is a great threat for rural development where
majority of the people are illiterate thus, do not know how to access information themselves. This
study was undertaken to identify the use of television among rural communities of Bangladesh which
was conducted in three villages of Dinajpur district, Bangladesh. The questionnaire included information
on various information needs of the people under study, different sources of information and
peoples’ awareness regarding informative TV shows. The study block included 150 households where
more than 50% of the respondents had TV with cable connections. The main source of information as
per data analysis was radio (83.33%), cell phone(66%); newspaper (64%) and personal contact
(68%) followed by television (62%). Only 19% and 18% dwellers in the study area were aware about
different health and agricultural programmes on television respectively. People were found unable
to access information through TV due to the inconvenient schedule of the programmes having messages
for rural development. So authors recommended that there should be dedicated TV channels to
broadcast more and more programmes specifically for rural people at their convenient time.
Description
10th Convention PLANNER-2016, North-Eastern Hill University Shillong, Meghalaya, November 09-11, 2016
Keywords
Television, Information Source, Rural Community, Bangladesh