Marketing of Library Resources & Services: A Case Study of Central Library, Sikkim University
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Date
2022-11
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Publisher
INFLIBNET Centre, Gandhinagar
Abstract
The promotion of usage of resources or marketing of available information products and services
are the main concern of every library. There is no dearth of information available, but usage is still
below the expected mark despite the facilities being offered by the libraries through the application
of technology. This is a case study of the Central Library of Sikkim University discussing various
initiatives to unite users and their resources using traditional or modern tools of marketing its
resources and services to its clientele and outside users.
Description
13th International CALIBER-2022, BHU, Varanasi, UP, 17-19 November 2022
Keywords
Library and Information Services, Marketing of Information, Online Resource, Library Marketing, Library Services, Marketing Tools, Sikkim University Library