Deshpande, Ravikant Manoharrao2018-03-232018-03-231998-03-0481-900825-1-5http://hdl.handle.net/1944/2231Customer care is a new marketing concept which puts the customer first in planning and delivery of services. A customer can be a buyer. consumer, enquirer, user, reader or a patron. The author provides the different connotations of the notion of customer care; the problems of neglecting the customers; the benefits of customer care and the behaviour skills one has to develop for the customer care in the organisation. The customer is the most important visitor to an organization. By serving the customer one is not doing any favour to him / her, the customer actually is doing a favour to the organization by giving an opportunity to do so.enLibrary and Information SettingCustomer CarePlanning and Delivery of ServicesArticle