Stop Existing , Start Living: A Case For Resource Mobilization
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Date
1996-02-15
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
INFLIBNET Centre
Abstract
Emphasises the need for mobilization of existing resources of libraries in order to
generate new resources through marketing of Databases and services to user
community Discusses the expectations and urgency based on current and future
developments, and examines marketable information services along with marketing
strategy with suitable examples.
Description
Keywords
Case For Mobilization, Marketing Stratagy, What Is AHEAD, Resource Generation