Understanding Marketing Approach For Librarys
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Date
1996-02-15
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Publisher
INFLIBNET Centre
Abstract
The need to serve more and diverse functions has often brought pressure upon
libraries and librarians to become more efficient to find additional resource. It
could be attempted through fund raising or by adopting marketing strategies. It
is necessary to understand that the resources qenerated should be used to
supplement the existing resources. In the US, there are a number of centres
contributing to the study and research. Fund raising is a well developed function
in a number of research libraries. It calls for commitment and highly professional
skills to make the programme successful. However, instances of fund raising
are rare here. The concpet is successful in the US but it may not take off in the
developing countries and also may not be sustainable over a period of time. It
is an age of competition. and free market economy where enterprise,
innovativeness, and creativityare essential elements to forge ahead. The
libraries would better take a dispassionate look at their functioning.
Description
Keywords
Marketing Approach, Devising And Delivering The Offer