Marketing of Information Products and Services in Bangladesh: Findings, Data Analysis and Discussions
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Date
2005-11-10
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INFLIBNET Centre
Abstract
This paper discusses the current trends of library and information products and services in
Bangladesh with reference to country’s leading special and specialized academic libraries.
Identifies the present status of library’s information products and services and their marketing
strategies, and measures the attitudes of librarians/information professionals towards profitmaking
activities in libraries. Highlights the information needs and information seeking
behaviour of academic community, scientists, specialists, researchers as well as
administrators of the organizations and from outside the organizations.
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Keywords
Information Products, Information Services, Information Technology, Marketing of Information, Non-profit Organizations, Special Libraries