Marketing of Information Products and Services for Special Libraries in Bangladesh

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dc.contributor.authorMunshi, M Nasiruddin
dc.date.accessioned2010-05-14T08:05:16Z
dc.date.available2010-05-14T08:05:16Z
dc.date.issued2008-11-06
dc.description.abstractMarketing approach aims at determining the needs, wants and demands of the target clients through designing and delivering appropriate products and services more effectively for the purpose of achieving organizational goals and objectives. This paper is an attempt to conceptualize the strategic approaches of marketing mix to library and information centers. Has also been drawn up a model plan of marketing for special library systems of Bangladesh. Finally, it recognizes some benefits of proposed marketing plan.en_US
dc.identifier.isbn978-81-902079-7-3
dc.identifier.urihttp://hdl.handle.net/1944/1107
dc.language.isoenen_US
dc.publisherINFLIBNET Centreen_US
dc.subjectLibraries in Bangladeshen_US
dc.subjectMarketingen_US
dc.subjectInformation Porductsen_US
dc.subjectServiecesen_US
dc.titleMarketing of Information Products and Services for Special Libraries in Bangladeshen_US
dc.typeArticleen_US

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