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Browsing CALIBER 1998 : Bhubaneswar by Author "Deshpande, Ravikant Manoharrao"
(INFLIBNET Center, 1998-03-04) Deshpande, Ravikant Manoharrao
Customer care is a new marketing concept which puts the customer first in
planning and delivery of services. A customer can be a buyer. consumer,
enquirer, user, reader or a patron. The author provides the different
connotations of the notion of customer care; the problems of neglecting the
customers; the benefits of customer care and the behaviour skills one has to
develop for the customer care in the organisation. The customer is the most
important visitor to an organization. By serving the customer one is not
doing any favour to him / her, the customer actually is doing a favour to the
organization by giving an opportunity to do so.